Make the most of your brand images
Everything you need to use, share, and grow with your new brand images — all in one place.
Get Noticed
Stand Out &
let's make sure you get seen. And here's how....
Media Kits
Email Signature
Social Media Profiles
Speaking engagements
Email Marketing
Podcast Cover
Content Creation
YouTube videos
Your website
Whatever you're doing, brand images turn the volume up. Your brand's unique story, voice and what sets you apart won't be drowned out. You get to engage the right audience and drive growth. Here are some ways you can use your brand images
Brand images are a megaphone for your business
and I am here to help!
Your brand images are one of the highest-return investments in your business. But sometimes knowing what to say and where to put them to work is overwhelming..
How to use your images
8 ways to immediately use your brand images
Email signature
Proposals & media kits
Google Business Profile
Add a branded headshot to your email signature. It's seen hundreds of times a week and makes every email feel more personal and professional.
Add your brand images to client proposals, speaker bios, media kits, and press materials. First impressions matter everywhere.
Upload your images directly to your Google Business profile. This boosts your local SEO and helps people feel confident before reaching out.
Use your images as headers, inline photos, and footer branding. A visual newsletter gets higher click-through rates than text-only emails.
Email newsletters
Social media profiles
Pinterest boards
LinkedIn profile
Update your homepage hero, About page photo, and any service or sales pages. Your face builds trust — make sure it's visible above the fold.
Update profile photos across Instagram, Facebook, Pinterest, and any other platform you're active on. Consistency builds recognition.
Create branded pins linking back to your website or blog. Pinterest has a long content lifespan — pins drive traffic for months or even years.
Your website
Swap your profile image and banner image. LinkedIn profiles with professional photos get significantly more views and connection requests.
Where to post your images
Every platform serves a different purpose. Here's how to match your brand images to the right channel — and how often to show up.
Your primary visual brand home. Use a mix of polished feed posts, behind-the-scenes Stories, and Reels where you speak directly to camera. Your face = your brand here.
Your blog
Every blog post should include at least one of your brand images. It personalizes your content, improves on-page SEO, and makes posts more shareable.
1-2 x per month
A long-game search engine. Create keyword-rich pins linking to your website pages, blog posts, and services. One good pin can drive traffic for 12+ months.
5-10 pins
per week
Professional authority building. Share your expertise, client wins, and personal story using your images. Text + photo posts perform exceptionally well with the algorithm.
1-2 x per week
Great for community groups and paid ads. If you run a Facebook Group, your images build credibility as the expert host. Also use for retargeting ad creative.
3-5 x per week
1-2 x per week
What to post
Great photos are just the start — here's how to turn each image into content that connects, converts, and builds your audience.
- Share 5 things people don't know about you — pair each fact with a different photo from your shoot
- Tell the story of how you got into your industry, using a candid "real" shot
- Post a "meet the person behind the brand" reel — simple, talking-to-camera style
- Share your "why" — what drives you to do what you do — alongside your favorite brand image
Introduce OR re-introduce yourself
- A "day in the life" carousel using 8–10 images from your shoot to walk through your typical work day
- Show your tools, your workspace, or the products you use daily — your process demystified
- "What my morning really looks like" — authentic lifestyle content outperforms polished posts on Stories
- Share how you prep for a client project, a launch, or a typical week using your desk / working shots
Show your process or workspace
- A carousel: "3 mistakes most people make when [your niche topic]" — use a brand image as the cover
- "What I tell every client before we start working together" — insight + professional headshot of you at work
- A quick tip or myth-busting post using one strong image to stop the scroll
- A "things I wish I'd known" post from your industry experience — builds relatability and credibility together
Educate your audience
- Share a client result or transformation story alongside a polished working shot of you
- "Here's what working with me looks like" — describe your process with your images doing the visual storytelling
- Use a lifestyle image to announce a new offer, opening spots, or a limited availability window
- A "who this is for" post — describe your ideal client using warm, approachable image of you
Promote your services
- Share a personal passion or hobby using one of your brand images that reflects who you are outside of work
- "The values my business is built on" — a thoughtful caption paired with a confident image of you
- Something that made you laugh, surprised you, or challenged you this week — real = relatable
- Your unpopular opinion about your industry — pair with a bold, direct-to-camera image
Share your personality and values
Boost SEO with your brand images!
BUT...If you want to dig in a little deeper you can rename your images after you receive them from me with more information based on the project name, location, niche or any other terms you want to show up in an organic search. Make sure you do this BEFORE uploading to your website, blog or any online area where Google will search or crawl looking for your organic terms for SEO.
- Rename every photo before uploading to your website using your name, niche, and location. Here is an example or how to do that: Jane Smith Health Coach.4729.jpg → ✓ jane-smith-health-coach-Healthways-Pactice-Orlando-fl.jpg
- Write descriptive alt text for every image. Alt text tells Google (and screen readers) what's in each photo. Use your name, what you're doing, your niche, and your city naturally. You would do this when uploading images on to your website, blog post or Pinterest. Here is an example of how to do that: Alt text: "Sarah Johnson business coach working at desk in Tampa, FL"
- Update your About page immediately.Your About page is often the #2 most visited page on your website, right behind your home page. Fresh images + updated copy and Alt Text signal to Google that your site is active — which helps your rankings.
- Write a brand photo blog post. Fresh, long-form content is gold for SEO. Write a 500–800 word blog post about your brand refresh — your experience, what changed, and what it means for your clients. Include 5+ of your new images. Also bonus if you use Wordpress download an app called Yoast and it will help you see areas that can help for improvement on SEO while writing your post.
- Upload photos to Google Business Profile. Businesses with photos on their Google profile receive more clicks and direction requests. Add at least 5 new brand images directly to your Google Business listing under "Photos."
- Use location in social captions naturally. If you serve a local market, weave your city into social captions naturally. This builds your local search visibility over time and helps Google connect your content to your geography. Here is an example "Working from our studio in downtown Orlando this week…"
- Pinterest as a long-term SEO engine. Pinterest is a visual search engine. Think of it right behind Google for searches, it is powerful! And yes, I have booked clients that have found out about me on Pinterest, it is how I continuously book clients from out of state. Create keyword-rich pins for every blog post and service page using your brand images. Pins drive traffic from Google Image Search as well as Pinterest itself — for months or years.
Quick-start checklist
Do these first. Before you do anything else with your images, check these off. They'll have the biggest immediate impact on your brand presence.
Update your website homepage hero image
Refresh your About page photo and bio
Update your LinkedIn profile photo and banner
Add a new photo to your email signature
Update Instagram and Facebook profile photos
Upload 5+ images to your Google Business Profile
This week
Write a brand photo blog post (500+ words, 5+ images)
Create a Pinterest board and upload 10+ branded pins
Post a re-introduction on Instagram and LinkedIn
Add new images to any active proposals or media kits
Batch-create 30 days of social content using your images
Rename + Alt text all images before uploading to your site
This month
Update your website homepage hero image
Refresh your About page photo and bio
Update your LinkedIn profile photo and banner
Add a new photo to your email signature
Update Instagram and Facebook profile photos
Upload 5+ images to your Google Business Profile
Write a brand photo blog post (500+ words, 5+ images)
Create a Pinterest board and upload 10+ branded pins
Post a re-introduction on Instagram and LinkedIn
Add new images to any active proposals or media kits
Batch-create 30 days of social content using your images
Rename + Alt text all images before uploading to your site
Working with you was genuinely one of my favorite parts of this work. You trusted me to show up for your business and tell your story through images — and that means everything to me.
Past clients hold a very special place in my heart. You already know how I work, you've experienced what a session looks like, and together we've already built a foundation to grow from.
When you're ready for a image refresh — whether your business has evolved, you've launched something new, or you simply know it's time for updated images — I would love to be your brand photographer again.
With so much gratitude, Amalie
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